Channels in the partner portfolio
Commercial leadership · Baltic markets
ValentinsKurmangalijevs
I turn partner portfolios into commercial momentum.
Eleven years across distribution, technology products, retail expansion and entrepreneurship.
Experience shaped by
- Baltic Media Alliance
- ASBIS
- Yves Rocher
- Lattelecom
- STRIŽ
01
Profile
A commercial operator, not a spectator.
I've spent eleven years on the commercial side of B2B — telecom distribution, technology products, retail expansion and running my own company.
The through-line is channel performance: finding partners worth having, structuring agreements that hold up over years, and making sure execution actually lands across finance, legal, marketing and technical teams.
I'm most useful where a portfolio has stalled — the partners are there, but the numbers stopped moving. In practice that means renegotiating terms, cutting what underperforms, and building reporting clear enough to tell one from the other.
I negotiate pragmatically and decide from results rather than from plans.
The evidence
A record you can read at a glance.
Baltic markets managed as one commercial territory
Years in distribution, sales and business development
02
Selected work
Built across sectors. Proven in the Baltics.
Commercial ownership from partner strategy to launch-day execution.
01
Head of Distribution
Baltic Media Alliance
Owned the Baltic telecom partner portfolio across Latvia, Lithuania and Estonia. Grew annual turnover from ~€1M to over €10M in four years — expanding the channel portfolio from 10 to 34, renegotiating long-term carriage agreements, and replacing ad-hoc tracking with performance reporting that made underperformance visible early. Coordinated finance, legal, marketing and technical teams through every launch.
02
TV Channels Distribution Manager
Baltic Media Alliance
Managed channel relationships, commercial discussions and performance development before progressing to lead Baltic distribution.
03
Product & Brand Manager
ASBIS
Owned Canyon LED product development across the Baltic states, including sales, pricing and marketing. Opened DEPO Latvia and negotiated first supply volumes for DEPO Lithuania.
04
IT & Project Management
Yves Rocher Latvia
Supported retail expansion, store openings, staff training, operational reporting and the launch of e-commerce.
05
Founder & Managing Director
STRIŽ
Built and ran the business end to end: operations, customer relationships, budgeting, pricing and P&L. Owned the numbers directly — margin, repeat rate and operational efficiency — with no one to delegate them to.
Core capabilities
- Strategic partnerships
- Distribution & channels
- Commercial negotiations
- Portfolio performance
- Key account management
- Cross-functional launches
Education
Bachelor of Science
Transport and Telecommunication Institute
Riga · 2002–2005
Languages
- RussianNative
- LatvianProfessional working proficiency
- EnglishWorking proficiency
- LithuanianBasic
The next move
Let's talk about the first ninety days.
Looking for a commercial or distribution leadership role where a partner portfolio needs to grow — in the Baltics, or remotely for a company building its Baltic presence.
Valentins.Kurmangalijevs@gmail.com